"Sir, you know Macs don't get viruses, don't you?" the substitute cashier tells me, after looking at the software retail box.
A moment of silence ensues, accompanied by a quizzical look upon my face as I debate how to answer the question.
Taking a deep breath, I decide to keep it short and sweet. "There are viruses and other malicious code that are targeted towards vulnerabilities in Mac OS X."
"Well maybe one or two," he replies.
"More than that," I say, and I choose to disengage from the conversation. It's not my job to convince this Apple enthusiast, who apparently has drunk WAY too much of the Corporate Kool-Aid.
"I don't know about that. Would you like to buy this anyway," he says gesturing with the box in his hand.
"Yes," I respond.
I leave the store wondering, "Did that really just happen?"
Indeed it did.
Two months later, two friends call me. Each owns an iMac and is having trouble with it. The systems are running extremely slow, can't connect to the Internet, and are almost unresponsive. I ask each of them if they are running anti-virus software and they both reply, "No, I thought Macs don't get viruses."
I guess the Apple marketing campaign is working.