Blippy & Swipely Push The Boundaries Of
Social Networking Privacy
With a $7.5 million round of funding, co-founder Angus Davis underscores the central premise of Swipely as "adding value to every swipe." In essence, this means that with every swipe of a credit card you make - that information becomes most useful to your friends and followers. Swipely is not about how much you're spending (dollar amounts are not tabulated) but instead about where you're spending the money and what you're buying.
Swipely works on the premise that if users know people who bought certain merchandise and can vouch for it, they are more likely to purchase those items themselves. This 'wisdom of crowds' perspective also works with negative reviews and products users are warned to avoid.