FTC Seeks Public Comment on Program to Keep
Web Site Operators in Compliance With the
Children’s Online Privacy Protection Rule
The Federal Trade Commission is seeking public comment on proposed guidelines that are designed to help Web site operators comply with the FTC’s Children’s Online Privacy Protection Rule.
The proposed guidelines were submitted to the FTC by a non-profit organization known as iSAFE, Inc. under a provision aimed at industry self-regulation. This provision allows non-profit groups and companies to request FTC approval of proposed guidelines – known as safe harbor programs – that govern compliance with the Rule.
Web site operators participating in FTC-approved safe harbor programs are subject to the programs’ disciplinary procedures. In cases where the FTC is considering legal action against a Web site operator, the agency takes into account the operator’s response to safe harbor disciplinary procedures.
The Rule requires operators of Web sites that are directed at children under 13 years old and that collect personal information from them – as well as operators of general-audience Web sites that knowingly collect personal information from children under 13 – to notify parents and obtain their consent before collecting, using, or disclosing any such information.
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