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Google to match ads with viewing habits

by Ben Halpert 17. March 2009 06:47

Can we still call it adware and spyware, or does Google get an exemption?

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Google to match ads with viewing habits

Google is to start targeting its internet advertisements according to what people look at on the web, a controversial technique that privacy groups fear will give the search engine group even greater access to personal information.

The internet company will monitor the web pages that people visit and the YouTube videos they watch to create a profile of each user.

The company will then use the information to show display adverts to viewers based on those interests whenever they browse the web.

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