In digital world, we trade privacy for convenience
It only takes the touch of a finger to locate the nearest bank, purchase tickets for a movie or find directions to just about anywhere in the world.
The digital revolution has changed the way the current generation carries out everyday tasks. But some say that convenience has come at the price of your privacy.
Your personal interests and where you shop is valuable data for companies that want to effectively target their direct marketing. And it's not just a matter of companies recording your IP addresses and credit card swipes.
"Almost anything you do in today's society involves leaving a track," said Doug Klunder of the American Civil Liberties Union. He's the director of the ACLU of Washington's Privacy Project.
As you go about your daily routine, you inadvertently share more data than you realize.
"It starts the moment you get up," Klunder said.
"Just moving around is tracked. If it's on a bus, and you are paying with bus cards, that can be tracked. If you are driving your car, there are increasingly video cameras that recognize license plates. Anytime you have a cell phone on, it's talking with cell towers and creating a record of where you are down to 100 feet."
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