Kids are Influencing $10.9 billion in Videogame Purchases;
Over 90% of Kids are Playing Games Online

Kids are influencing almost half the video game purchases and the way they are playing today is evolving as their platform and game choices expand online, on consoles and on portable and mobile devices.  A new report, "Kids and Games: What Boys and Girls are Playing Today"  provides timely insight into what games and platforms boys and girls are playing, with information collected from children ages 8-15 five times per year.

While the video game market is dominated by an older consumer, M2 Research has found that kids have a greater influence on purchases than the dollars they have in their pockets.  M2 Research estimates kids influence $10.9 billion in videogame hardware and software purchased each year.