Mobile 'pass-back' effect in full swing,
says Sesame Workshop and PBS report

A recent report from the Joan Ganz Cooney Center at Sesame Workshop has found that parents doubt the educational value of mobile apps, but are still in support of new experimentation on the platform.

The report entitled Learning: Is there an app for that?, conducted in collaboration with PBS KIDS Raising Readers and Hotspex, underscores the growing phenomenon of the pass-back effect, wherein parents hand smartphones, like the iPhone, to their young kids.

The report found that two-thirds of US children ages four to seven have used an iPhone or iPod touch and 85% have used one owned by a parent. Children most often use the devices when they are passed-back by a parent while in a car.