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Sites Feed Personal Details To New Tracking Industry

by Ben Halpert 3. August 2010 00:01

Sites Feed Personal Details To New Tracking Industry

The largest U.S. websites are installing new and intrusive consumer-tracking technologies on the computers of people visiting their sites—in some cases, more than 100 tracking tools at a time—a Wall Street Journal investigation has found.

The tracking files represent the leading edge of a lightly regulated, emerging industry of data-gatherers who are in effect establishing a new business model for the Internet: one based on intensive surveillance of people to sell data about, and predictions of, their interests and activities, in real time.

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Tags: individuals, internet, privacy

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